Product Portfolio Strategies
Discover the unique approach Gert Josephsen brings to Product Portfolio Strategies.
Challenges
Decreasing sales due to lack of understanding of customer demands
Flawed product road maps – missing alignment with the organization’s priorities and customer needs
In-effective NPD-processes means that right products are not developed and commercialized in a competitive timeframe
New products mismatch existing portfolio.
Do's
Conducting analysis and listen to the voice of the customers (interview, surveys, buying and usage patterns)
Development of effective ideation and demand management (business cases and benefit analysis)
Capital planning and financial performance management (investments/tools)
Implement systems and procedures for effective stage-gate governance controls.
Develop plans for optimizing of resources (people/competences & money)
Conducting powerful what-if portfolio analysis capabilities
Outcome
Reduce risk and optimize return on investments
Agile and proactive approach to product portfolio management in calm and volatile environments reduce risk and optimize return on investments.
FAQs
Find answers to frequently asked questions about Product Portfolio Strategies.
A product portfolio refers to the collection of products or services offered by a company. It includes all the products or services that the company currently offers or plans to offer in the future.
A well-managed product portfolio is important for a company's success as it allows them to diversify their offerings, cater to different customer segments, and adapt to changing market trends.
Creating a product portfolio involves conducting market research, identifying customer needs, developing new products or improving existing ones, and strategically positioning them in the market.
Product portfolio management involves the strategic planning, development, and analysis of a company's product portfolio. It includes activities such as product lifecycle management, portfolio optimization, and resource allocation.
To optimize your product portfolio, you can assess the performance of each product, identify low-performing or obsolete products, invest in product innovation, and align your portfolio with market demands and customer preferences.