Go-To-Market
Strategies
Discover the unique approach Gert Josephsen brings to Go-To-Market
Strategies.
Challenges
Due to poor or missing clear business plans the revenue and profitability is under pressure.
No clear objectives and related action plans developed for Commercial Key Strategic Focus Areas means in-effective resource use and low ROI on driving parameters for growth or reducing costs initiatives.
Do's
Develop or tune market and customer segmentation.
Review sales channel selection (direct sales, agent, distributor, or own subsidiary)
Optimizing strategic selling processes and tactics that improve the likelihood of successes for turning leads to orders.
Developing effective pipeline tools
Development of plans for commercial key strategic focus areas for the plan period
Commercial organization & design (home market and abroad)
Outcome
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Sustainable profitable growth
Clear objectives, metrics and key performance indicators based on customer demands and related competitive offerings will drive sustainable profitable growth.
Enhance competitive advantage
A fast and well-executed GTM will enhance the competitive advantage.
FAQs
Find answers to commonly asked questions about our Go-To-Market strategies.
Go-To-Market refers to the actions and strategies a company takes to bring a product or service to market and reach its target customers.
A well-executed Go-To-Market strategy can help businesses effectively launch new products, enter new markets, and achieve sustainable growth.
Developing Go-To-Market strategies involves conducting market research, identifying target customers, defining value propositions, and creating effective marketing and sales plans.
Pricing strategies involve determining the optimal price for a product or service to maximize profits while considering market demand, competition, and value perception.
Setting prices requires analyzing costs, understanding customer willingness to pay, evaluating competitors' pricing, and considering the overall pricing strategy.